Be A Vegan Outerwear Trendsetter
As being vegan continues its upwards spiral, now is a great time to be a leader in spreading the crueltyfree message for vegan outerwear. And the best way to do that of course is to wear stylish contemporary pieces making the statement that you don’t have to sacrifice your conscience to look great. Fundamentally no wool, no fur, no silk, no leather.
At James&Co we specialise in womens crueltyfree outerwear. And in this niche we see great opportunities for consumers to be leading trendsetters of animalskin-alternative jackets and coats:
- there is already big move to describing leather-alternative jackets as ‘vegan’ leather and the development of ‘vegan fashion’ in response to calls for crueltyfree products.
- technology developments particularly in the manufacture of the leather alternative polyurethane (or PU), which is essentially a plastic, are enabling great quality fabrics for the clothing designs. While also ensuring that PU continues to be adapted to all its current uses with health, safety and environmental to the forefront. This interesting European publication is worth a read.
- developments in plant-based fabrics including pineapples and mushrooms are being adapted already to accessories and shoes. Not fine enough yet for clothing, but we’re watching!
But the truly big opportunity to be a vegan outerwear trendsetter is because most of the brands calling their jackets ‘vegan’ are not vegan brands. They also sell real leather jackets. See a comparison chart here.
Be a true vegan outerwear trendsetter by wearing the outerwear of the vegan brands. Not the brands who just call it vegan. And not only will you get the great feeling of doing good while you look good. You will contributing to the message to those brands to ditch the animalskins and do only crueltyfree vegan.
Get 20% off ‘Irene’ Trench Coat
Be a trendsetter in the ‘Irene’ vegan leather trench coat. Classic styling it has a double-add because it’s trans-seasonal. It comes with a detachable faux shearling liner. So whether you are in spring or fall, this trench coat is a great buy.
And you’ll get 20% off from now and throughout April with the Discount Code IRENETRENDSETTER20.
Buy Vegan Through Amazon
If you’d like to buy James&Co on Amazon and take advantage of your Prime shipping advantage, you can get a start here. Use IRENE20x to get the 20% off the Irene trench coat from now through April and be a vegan outerwear trendsetter.
You can also buy on our Amazon Vegan Boutique and choose some great vegan accessories to go with the jackets.