The rise of the vegan lifestyle

James&Co vegan brand cover

Welcome to our new look blog where we want to share great aspects of living the vegan life.  Looking at what’s happening in our wide and growing global community as the crueltyfree message continues its spread.

Our global womens vegan outerwear brand James&Co is headquartered in Sydney, Australia. So we thought we’d start with a look at how veganism is growing in Australia.

In summary, the population is growing but is largely still viewed as a dietary choice of not eating meat – rather than a choice covering crueltyfree imperatives in personal goods such as beauty, cosmetics. And in clothing.

And we’d venture to suggest that in all other countries where veganism is a growing demographic, it is similarly seen.

Google Information Trends

Referring to the favourite tool of Google Trends and entering ‘Vegan’ in Australia with a time line of the last 10 years, so you can immediately see from the graph how much the interest has been shown in the topic of vegan . It doesn’t equate to the growth of the vegan population, but certainly an indicator that would be growing along with the interest in the topic.

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Breaking it down further, this chart shows the hierarchy of Australian cities over the last 10 years that googled for information on the topic of vegan.

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And from a worldwide perspective, Australia googles for information about veganism more than any other country!

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Google trends also indicates that the related inquiries centre on vegan food and diet.

The percentage of the Australian population estimated to be vegan – on the basis of adults whose diet was essentially vegetarian – was 2.1 million. 11% of the population. An increase of approx 2% over 4 years.

Findings by a European market research group in 2016 put Australia as the 3rd largest growing vegan market. Again, on the basis of diet and vegan product labelling.

Wikipedia has an interesting chart setting out population percentages of vegetarianism/veganism for country.

Observation

On the basis of the admittedly quite superficial look at information trends and market research, there is a huge potential for animal protectors to continue to spread the message that being vegan covers not eating, not using, and not wearing animal products. And a huge potential for related industries to develop to meet the growing demand.

Not just in Australia, but globally.

We welcome your perspectives and comments.