Be A Vegan Outerwear Trendsetter l 20% Off Trench Coat

Be A Vegan Outerwear Trendsetter

As being vegan continues its upwards spiral, now is a great time to be a leader in spreading the crueltyfree message for vegan outerwear.  And the best way to do that of course is to wear stylish contemporary pieces making the statement that you don’t have to sacrifice your conscience to look great.  Fundamentally no wool, no fur, no silk, no leather.

At James&Co we specialise in womens crueltyfree outerwear.  And in this niche we see great opportunities for consumers to be leading trendsetters of animalskin-alternative jackets and coats:

  • there is already big move to describing leather-alternative jackets as ‘vegan’ leather and the development of ‘vegan fashion’ in response to calls for crueltyfree products.
  • technology developments particularly in the manufacture of the leather alternative polyurethane (or PU), which is essentially a plastic, are enabling great quality fabrics for the clothing designs. While also ensuring that PU continues to be adapted to all its current uses with health, safety and environmental to the forefront. This interesting European publication is worth a read.
  • developments in plant-based fabrics including pineapples and mushrooms are being adapted already to accessories and shoes. Not fine enough yet for clothing, but we’re watching!

But the truly big opportunity to be a vegan outerwear trendsetter is because most of the brands calling their jackets ‘vegan’ are not vegan brands. They also sell real leather jackets. See a comparison chart here.

Be a true vegan outerwear trendsetter by wearing the outerwear of the vegan brands. Not the brands who just call it vegan.  And not only will you get the great feeling of doing good while you look good. You will contributing to the message to those brands to ditch the animalskins and do only crueltyfree vegan.

Get 20% off ‘Irene’ Trench Coat

Be a trendsetter in the ‘Irene’ vegan leather trench coat. Classic styling it has a double-add because it’s trans-seasonal. It comes with a detachable faux shearling liner. So whether you are in spring or fall, this trench coat is a great buy.

And you’ll get 20% off from now and throughout April with the Discount Code IRENETRENDSETTER20.

Buy Vegan Through Amazon

If you’d like to buy James&Co on Amazon and take advantage of your Prime shipping advantage, you can get a start here.  Use IRENE20x to get the 20% off the Irene trench coat from now through April and be a vegan outerwear trendsetter.

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You can also buy on our Amazon Vegan Boutique and choose some great vegan accessories to go with the jackets.

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The UK’s First-Ever Vegan Tube Takeover | PETA UK

Truly inspired PETA UK!

Just in time for resolution season, a PETA ad blitz urges commuters to skip meat-based burgers and drumsticks.


Source: The UK’s First-Ever Vegan Tube Takeover | PETA UK

Are you a trench coat tragic? Are you an ethical trench coat tragic?

It is our considered view that the coat style that never dates and that is adaptable to all generations, genres and trends is…the trench coat.

According to Wikipedia, the trench coat has its origins as a functional item of military clothing.It appears to have been designed pre-20th century but really came onto the stage in WW1. Wikipedia describes the trench coat in this way:

‘Traditionally this garment is double-breasted with 10 front buttons, has wide lapels, a storm flap and pockets that button-close.The coat is belted at the waist with a self-belt, as well as having straps around the wrists that also buckle (to keep water from running down the forearm when using binoculars in the rain). The coat often has shoulder straps that button-close; those were a functional feature in a military context. The traditional color of a trench coat was khaki, although newer versions come in many colors.’

Burberry lays claim to being the original designer of the trench coat. They designed a rain coat in gabardene fabric for the military and it was picked up by the Government of the day.


To this day Burberry continue a range of gorgeous designer trench coats which don’t always include all the features of the original but are un-mistakable as a trench coat.

James&Co has always been a trench coat tragic. One of our first vegan jacket and coat ranges included the ‘Maureen’ trench coat in vegan leather. In a choice of black of red, they were a great hit.

‘Maureen’ trench coat in black vegan leather
‘Maureen’ trench coat in red vegan leather

Our new trench coat offering is in gorgeous vegan suede. The prototype ‘Anne’ vegan suede trench coat had an outing to the Sydney Opera House. Perfect venue to dress it up as you want!


We want to be able to meet the demand for our new vegan suede trench coat, so we’re adopting a crowdfunding approach.

If you’re a trench coat tragic and would love an ‘Anne’, follow the link.

Any questions, just email us at

And please share this with your friends because they may be trench coat tragics!